UNREAL
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unrealofficial.it

The crew behind the show

Unreal Entertainment is the live entertainment company founded by Alfredo Butera, aka UNREAL. This is the company — and the artist — behind every booking.

Alfredo Butera — UNREAL
The company

A company built on real culture

Unreal Entertainment is a live entertainment company specialised in street and funk dance. We provide professional shows, dancers, crews and choreography for venues, brands, private clients and productions — based in Varese and working across Lombardy and nationwide.

Unlike a generic entertainment booker, we live and breathe this culture. Every performance is rooted in the authentic world of hip hop, delivered by people who have earned their place on real stages and competition floors.

The founder

Alfredo Butera — UNREAL

Alfredo Butera, known as UNREAL, is a dancer, choreographer and teacher with over 15 years of experience in Hip Hop and Popping. Self-taught since 2007 and known online as unrealofficial.it, he directs Unreal Entertainment, bringing that craft to events at a professional level.

He has collaborated with renowned artists such as Piero Pelù and Alborosie, and appeared on the set of Gangs of Milan (Sky). As artistic director, he shapes every show Unreal delivers.

Work with us
  • Founder & director of Unreal Entertainment.
  • Piero Pelù — collaboration with the Italian rock icon.
  • Alborosie — work alongside the international reggae star.
  • Gangs of Milan (Sky) — on set for the original production.
  • Competition circuit — national & international street battles.
15+Years experience
4+Dance styles
20+Awards & honours
100+Artists & events
Our craft

Styles we work in

01

Hip Hop

The base vocabulary — groove, bounce and footwork that drive musical feeling and energy.

02

Popping

The technical discipline: rhythmic muscle contractions (hits), waving, tutting and animation.

03

Locking

The original 70s funk style — wide movements, locks and a strong sense of showmanship.

04

Urban Choreography

Choreographed sequences on contemporary hip hop and R&B, built for the stage.

Let's talk

Ready when you are

From a single performance to a full production, let's design something the crowd remembers.

Get in touch